OVERVIEW: CORPORATE DECK
Analog Analytics
The leading provider of interactive advertising solutions for local publishers, broadcasters and advertisers in any media
Solutions in Any Media
- Coupons
- Deal Vouchers
- The Bigger Better Deal
- Syndication Network
OnLine | Mobile | Newspring | TV & Radio | Cable | Affiliate
$188,000
Corporate Overview
- Privately held, based in San Diego, California, founded in 2008
- 50 employees
- 850 Publications & 25,000 advertisers, growing rapidly
- Well funded, $1.25mm of cash on balance sheet
- No venture capital
- Deep pocket investor pool
- Seasoned management, engineering and board of directors: Ernie Pomerantz & Randy Lunn
Strategic Clients
Why Analog Analytics
- Industry leading software: proven success
- massively scalable, fault tolerant, self serve, robust analytics, integrated mobile
- 850 publishers and broadcasters
- Best business practices
- Sales, marketing, rollout with seasoned account managers
- Traffic management, analytics and analysis
- SEM, SEO, affiliate marketing, email, social networking
- Syndication network for local and national deals
Best Business Practices
-
Exhaustive business documentation
- Sales
- Marketing
- Accounting
- Process rollout and scalability
- Seasoned account manager support
- Updated monthly
Traffic Management Services
- Precision view tracking tools for attribution, analysis and conversions
- SEM
- SEO
- Daily & opt in blasts
- Affiliate Marketing
- Social Networking
- Face Book, Twitter
Business Strategy
- Empower publishers and broadcasters to generate immediate revenue from existing and new advertisers
- New consumer based revenue stream
- Fully leverage on line advertising with pay for performance accountable advertising
- Create a nationwide and worldwide network for publishers and broadcasters to source & syndicate daily deals.
Why Analog Analytics
- Focus on being the industry leading deal of day platform for pubs and broadcasters world wide
- Intensive investment in business
- Agile software iteration, updates monthly
- Deal syndication locally & nationwide
- Robust API for customization
- Engineering resources allocated to client customization
- Account management support and analytics
- Traffic management & optimiztion
- Syndication locally and nationwide in the largest INTRA – MEDIA daily deal network
- Daily deal inventory across 100 DMA’s provide buy and sell side deals (Q1, 2011)
- Small publishers / broadcasters can buy a deal when they do not have inventory
- Larger can sell their deal across the network
- Syndication marries TV, radio, newsprint, Alt weeklies, cable and direct mail companies into a single daily deal network
Intra-Media Daily Deal Syndication
Publisher & Broadcaster Benefits
- Reverses the traditional advertising model
- Generate revenue first, deliver products & services afterwards
- Accountable advertising for small businesses
- New revenue source from subscriber base
- New advertisers
- Increases traffic
- Competes against Groupon and reinforces publisher advertiser relationship
Coupon Template
Deal Vouchers
Shopping Carts
The Bigger Better Deal
Analytics & Reporting
Deal Voucher Analytics
Merchant Advertiser Benefits
- Completely changes the advertising model
- Sell first, get paid first, deliver products and services later
- Risk free, eliminates the uncertainty of advertising for the first time
- Creates new customers and empowers up sell
Revenue Share Model
- Software as service model
- Credit card fee ~3% pass through to publisher / broadcaster
- 7% gross revenue share to Analog Analytics
- Merchant advertiser = 50%
- Publisher broadcaster = 40%
- Coupons offered as a monthly service ~$500.00 per month
Syndication Model
- Merchant Advertiser = 50%
- Deal originator who sources deal = 15%
- Deal publishers who sells deal in .syndication = 20%
- Analog deal network provider = 15%
- Banking credit card 3% fee is passed on to publisher / broadcaster who sells deal
Strategic Value
- Focused ONLY on Publishers and Broadcasters
- Analog does not compete with its clients
- Can provide exclusivity carve outs in each market for other radio broadcasters
- Scalable deal distribution in local and national markets
Tactical Differentiation
- Robust, scalable, self serve software with integrated mobile
- World class engineering resources available for customization and integration
- Best of breed business practices – operational expertise to grow quickly, efficiently and optimize
- Traffic, analytics and analysis
- Intra-Media syndication
- Patents Pending
Key Executives
- Ken Kalb, CEO co-founder
- CEO SearchRev 6X ROI in 15 mos, CEO co-founder Continuous Computing, $100mm revenue, patents. E&Y Entrepreneur of the Year 2005
- Tom Buscher, CTO co-founder
- Ph.D. Physics and Mathematics, SUNY, Bell Labs Distinguished Member
- Oliver Gratry
- CFO, VP Banking at Needham, Yale, Stanford MBA
- Christina Liao, Director of Account Management
- UC San Diego, Communication & Art
- David Kandasamy
- Search & Traffic, multiple patents, former CTO SearchRev
- Juan Fang
- Master of Statistics North Carolina State University, Raleigh SAS Certified Advanced Programmer SAS Certified Base