Bigger Better Deal Traffic Management Package
Analog Analytics is the leading provider of interactive advertising solutions for local publishers, broadcasters and advertisers in any media
September 9, 2010
- SEO (organic search)
- SEM (paid search)
- Social Media
- Display
- Reporting and Analytics
- Affiliate Marketing
Note: services do not include media spend
Web SEO
- SEO website analytics
- Meta-tag optimization
- Content Analysis and Optimization
- How It Works page
- Off page SEO
- Search/Directory Submissions
- Link Sharing
- Blog/Forum posting
Tagging Example
Social Media
- Facebook Company Pages
- Facebook Weekly posts
- Regional Facebook pages
- Ability for publisher to opt-in/opt-out
- Weekly Twitter
- Regional Twitter pages
- Ability for publisher to opt-in/opt-out
- Gold Tier Adds
- Daily Twitter Posts
- Platinum Tier Adds
- Daily Twitter and Facebook Posts
Facebook Fan Pages
Regional Twitter Pages
Social SEO
- Anonymous user account
- Limited to roughly a two dozen
- Posting entries/links to the company pages
SEM
- Generic Campaigns
- Google, MSN, Yahoo
- Keyword Examples:
- Deals, Discounts, Deal of the Day, Denver deal of the day, Discount coupon, Voice deal of the day
- Gold/Platinum Tier Adds
- Offer-specific campaigns
- Daily email blast to publisher subscribers
- 1 email blast per month to approximately 1/4 of the city population
- Manage opt-in and opt-out
- 3 unsubscribe links
- Client unsubscribe
- Internal Analog mail unsubscribe
- Third-party list unsubscribe
- Facebook Connect/API
- Unified Logins
- Posting status updates upon purchase
- “Like” button to share with friends
- RSS Feeds to update Publisher Facebook Page with daily deal of the day offer
- Facebook Social Plugin
- Dynamic widget on publisher deal page integrating all of deal page Facebook Fans
Display Ads
- Facebook Ads
- Generic Ads
- Gold/Platinum Tier Adds
- Audience Specific based on geo and demographics
- Display Ads
- Minimum ad spend $2,000/month
- Offer specific display ads
Reporting & Analytics
- SEM/Keyword report (Attachment)
- Clicks
- Order
- Revenue
- SEO report (Attachment)
- By search engine and keyword
- Clicks
- Order
- Revenue
- Bounce
- Open
- Click Thru
- Conversions
- Unsubscribe
- Display Ad
- On Publisher website/Facebook
- Impressions
- Clicks
- Orders
- Revenue
- By spot, by creative
Affiliate Marketing*
- Platinum Tier
- Minimum ad spend of $5,000/month
- Commission Junction
- ShareASale
- LinkShare
- Affiliate Marketing Fee
- Anticipated commission is 90% of the gross sale
- $40 deal minimum
*Available October 2010